James Hall, the symbol group’s wholesaler for the north of England, has worked in partnership with Concept Data Display Ltd to create an innovative design for in-store ticket rails.
Dave Saunders, sales director of Concept Data, said: “Ticket rails are one of our biggest selling products and large numbers are used to display prices and promotions. These rails are currently manufactured as a single piece so when the clear plastic front becomes worn or damaged, the whole unit has to be replaced. We felt that there had to be a greener solution.”
Working in partnership with James Hall, the company developed a two-part ticket rail called Enviro-2. The patented design is claimed to provide a more cost-effective and sustainable solution for retailers allowing for the replacement of just the clear plastic front instead of the whole unit.
“The new ticket rail has been designed to fit the Caem shelving system and it is the first of a range of ticket rails we will be manufacturing. This scheme aims to reduce the scrappage of ticket rails in stores by 40% and to provide a more sustainable option for retailers.”
Keith Rose of James Hall Store Design said: “We are proud to be working alongside Concept Data Display to help our retailers improve their environmental footprint.”
The new ticket rail is being trialled in its newest company-owned store in Kirkby Stephen, Cumbria, and, if successful, will be rolled out to G&E Murgatroyd’s 100-plus convenience stores across the north of England.